FoundryClaw · Validation pipeline

Know before you source.
Here's how it works.

Spend A$500 now. Save yourself from a A$10,000+ mistake later.

A 500-unit minimum order at A$20 landed cost is A$10,000 committed before you make a single sale. Add freight, photography, PPC to launch, and Amazon fees. If the product does not move, you are looking at clearance pricing, disposal costs, and months of ad spend just to recover your outlay. FoundryClaw costs A$500, takes 45 minutes, and tells you what to change before you place that order.

Start now, upload keywords

Most Amazon launches do not fail instantly. They fail slowly, through bad conversion, wrong pricing, and weak positioning. By the time you realise it, you are clearing stock at a loss.

Pipeline architecture
18 scripts · run automatically in sequence
01
Keywords
02
Xray
03
ASIN snap
04
Variants
05
Reviews
06
Google
07
Reddit
08
VOC
09
Market
10
LLM
11
Meta ads
12
Cultural
13
Position
14
P&L
15
Gate 09
Before you start
Three things to have ready
Step 00 Brand Zero
Set your brand and product hypothesis first
Brand Zero is where you tell FoundryClaw what you're building your brand identity, intended price point, target customer, and key differentiators. Every element you enter here gets compared against market reality in the Gate 09 brief. The more specific you are, the more useful the output.
Open Brand Zero →
Steps 01–03 Helium 10 exports
Download these from H10 before you start
  • 01
    Magnet keyword searches
    Run 2–5 searches for your main keywords. Export each as CSV. No special naming needed just have the files ready.
    2–5 CSV files
  • 02
    Cerebro reverse ASIN lookups
    Run Cerebro on 2 of your top competitors. Export each as CSV.
    2 CSV files
  • 03
    Xray market data
    Run Xray on your target category for AU and US markets. Export each as CSV. These seed the competitor intelligence pipeline.
    2–5 CSV files · AU + US
AU data note: Amazon AU Xray data is genuinely thin in many categories. Always export a US Xray alongside your AU data the pipeline combines both and flags the weighting in your Gate 09 brief.